CURATED BRAZILIAN DESIGN
Jig is a Brazilian furniture collection that blends modern design with traditional craftsmanship. Acting as a platform for collaboration, Jig features a rotating group of designers who reinterpret Brazil’s design heritage through fresh, contemporary forms.
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inspiration
Caption here
rio de janeiro
1973
1 of 3
inspiration
Caption here
rio de janeiro
1973
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Cultural Bridge
Jig spotlights Brazilian artisanship beyond cliché or stereotype. It is not a gallery or store, but a curated space that connects Brazil with the world. It shares heritage without nostalgia, rooted in the present. More than a transaction, it invites engagement with design as narrative.
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Disruptive Simplicity
Jig challenges the conventions of high-end retail with a pared-back, editorial lens. It offers a quiet rebellion against mass luxury, where every object is chosen for meaning rather than trend. It seeks out the soul in the subtle, revealing the story behind the surface.
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Beyond the Surface
Through collaborations with architects and interior designers, we highlight the rich textures, bold expressions, and distinctive flair of Brazilian creativity.
PILLARS
BACKGROUND
Located in Soho at 25 Lexington Street, the permanent space will serve as a design gallery, retail destination, and cultural platform. Spanning two floors, it will showcase a rotating programme of curated edits and exhibitions. The inaugural collection brings together works in textiles, woodwork, and experimental mixed media, each piece reflecting the material richness, cultural depth, and evolving voice of Brazilian design.
Co-founded by London-based architect Richard Penman—renowned for projects with clients including Issey Miyake and Stella McCartney—and Grace Nemeth, a Brazilian-born design strategist and entrepreneur with a background in business, design, and innovation, Jig Studio aims to amplify the emotional and cultural power of contemporary Brazilian design on the global stage. Their work is strengthened by the contribution of Amélia Tarozzo, who plays a vital role in building bridges with talented artists and designers in Brazil, supporting the careful curation of pieces that embody the country’s multicultural heritage, rich materials, and exceptional craftsmanship.
FOUNDERS
“Design is emotional. It’s how we connect to our roots, to each other, and to the spaces we move through. My work is about translating that feeling - across cultures, crafts, and conversations - into something both meaningful and enduring.”
- Grace Nemeth
